What began as a simple change of identity last year, has today transformed into a brand name to reckon with! IMPERIAL, with its revamped identity and a stunning new flagship store in Elgin Road, has solidified its unrivalled presence in the City of Joy. “IMPERIAL has been the hallmark of quality & craftsmanship since 9 generations. And yet, the immense appreciation and recognition that IMPERIAL has received in the past one year – right from the awards won by our store to the ever increasing count of ecstatic customers - has been overwhelming. To say our new identity has been a success would be an understatement!” said Mr. Prasanna Dugar, CMD and the patriarch of IMPERIAL. This year, IMPERIAL’s new face has been the mesmerising Ms Sonali Bendre. “Our prime inspiration has been and will always be enchanting beauty and spirit of a woman. This year, we are celebrating her and the different roles that she plays in her life, every single day. And no one could’ve expressed the myriad personas of a woman better than Sonali Bendre!” said Mr. Harshvardhan Dugar, CEO, IMPERIAL. IMPERIAL stands apart not only due to its exquisite store or dazzling jewelleries but also due to the team that perseveres in making it the best. “Right from our courteous and well mannered staff, our creative and skilled designers to the visionary management – everyone in the IMPERIAL family plays his or her part well. And that is what has kept us going strong!” said Mr. Chandravardhan Dugar, COO, IMPERIAL. After its amazing success last year, the IMPERIAL family is set to dazzle in the upcoming year as well, with its brand new lines of jewellery and never seen before designs.