An initiative that was #lockedinlove! Imperial added a different dimension to the love, with its brand new launch – the CUFF. Inspired from the eternal bonds of love, this unique bracelet has been winning hearts ever since! Shaped like a handcuff with a lock and crafted in 18 karat gold, the CUFF has been a stunner, right from the start. And taking inspiration from its unique lock design as well as the thought behind it, the chosen catch phrase for the CUFF campaign was Locked in Love. “The idea behind CUFF was to bring forth a never-seen-before kind of jewellery that can truly honour the forever kind of love. And nothing could have described it better than Locked in Love!” - Harshvardhan Dugar, CEO.